Vision

To be a trusted and proactive communication hub that fosters transparency, accountability, and public engagement, positioning the Parliament of Zimbabwe as a beacon of democracy and good governance in Africa and beyond.

 

Mission

The Public Relations Department at the Parliament of Zimbabwe is committed to:

  • Enhancing public understanding of parliamentary processes, decisions, and activities through clear, accurate, and timely communication.
  • Building and maintaining strong relationships with citizens, media, civil society, and other stakeholders to promote trust and confidence in Parliament.
  • Supporting Parliament’s mandate of legislation, oversight, and representation by ensuring effective communication of its work and impact.
  • Promoting civic education and public participation in democratic processes to strengthen the role of Parliament as the voice of the people.

Values

  1. Transparency: We are committed to open and honest communication, ensuring that the public has access to accurate and timely information about parliamentary activities.
  2. Integrity: We uphold the highest ethical standards in all our communications, ensuring credibility and trustworthiness in our interactions with stakeholders.
  3. Inclusivity: We strive to ensure that all citizens, regardless of background or location, have access to parliamentary information and can engage with Parliament meaningfully.
  4. Professionalism: We deliver high-quality communication services with excellence, efficiency, and innovation, reflecting the dignity and importance of Parliament.
  5. Accountability: We take responsibility for our communication efforts, ensuring they align with Parliament’s mandate and serve the public interest.
  6. Collaboration: We work closely with MPs, parliamentary staff, media, and stakeholders to ensure cohesive and effective communication strategies.

Purpose

The Public Relations Department at the Parliament of Zimbabwe exists to:

  1. Inform and Educate: Provide accurate, accessible, and timely information to the public about parliamentary proceedings, decisions, and policies, ensuring citizens are well-informed about the work of their representatives.
  2. Engage and Empower: Foster public participation in democratic processes by creating platforms for dialogue, feedback, and collaboration between Parliament and its constituents.
  3. Promote Accountability: Communicate Parliament’s oversight role and its efforts to hold the executive and other institutions accountable, reinforcing public trust in democratic governance.
  4. Enhance Parliament’s Image: Build and maintain a positive public image of Parliament as an institution that is responsive, transparent, and committed to serving the people.
  5. Support MPs and Committees: Provide communication support to Members of Parliament and parliamentary committees, ensuring their work is effectively communicated to the public.
  6. Crisis Communication: Manage and mitigate communication challenges during crises or controversies, ensuring Parliament’s reputation and credibility are upheld.
  7. Civic Education: Promote awareness of the role and functions of Parliament, empowering citizens to actively participate in governance and hold their leaders accountable.

Strategic Focus Areas

  1. Media Relations:
    • Build and maintain strong relationships with local and international media to ensure accurate and balanced coverage of parliamentary activities.
    • Organize press briefings, interviews, and media tours to keep journalists informed and engaged.
  2. Public Engagement:
    • Develop and implement outreach programs, including town hall meetings, radio programs, and social media campaigns, to connect Parliament with citizens.
    • Create platforms for public feedback and input on legislative processes.
  3. Digital Communication:
    • Leverage digital platforms (website, social media, email newsletters) to disseminate information and engage with a wider audience.
    • Ensure that parliamentary information is accessible to all, including persons with disabilities and those in remote areas.
  4. Internal Communication:
    • Facilitate effective communication within Parliament, ensuring that MPs, staff, and committees are well-informed and aligned with communication strategies.
    • Provide training and resources to MPs and staff on effective communication and media engagement.
  5. Civic Education:
    • Develop and distribute educational materials (brochures, videos, infographics) to explain parliamentary processes and the role of citizens in democracy.
    • Partner with schools, universities, and civil society organizations to promote civic education initiatives.
  6. Crisis Management:
    • Develop and implement a crisis communication plan to address potential challenges and protect Parliament’s reputation.
    • Provide timely and accurate information during crises to prevent misinformation and maintain public trust.